Branch Furniture, a rising star in the furniture industry, has successfully navigated the complexities of data management and operational efficiency with the help of Zenlytic's business intelligence software. Under the leadership of Dana Williams, Senior Information Systems Manager, the company has streamlined its processes and empowered its teams to make data-driven decisions.
The Challenge
When Dana Williams joined Branch Furniture 1.5 years ago, she inherited a fragmented data landscape with nine disparate systems handling everything from order processing to fulfillment. This included four separate instances of Shopify, making it difficult to gain a cohesive view of the business. The need for a unified data solution was clear, prompting a move to consolidate all data into Google BigQuery and explore BI tools.
The Search for a Solution
Branch Furniture embarked on a thorough evaluation of various BI tools. Tableau, Looker, and PowerBI were all tested, but it was Zenlytic's unique offering that stood out. The main difference was Zoë, the AI data analyst from Zenlytic, provided an intuitive self-service option that resonated with the team.
Data Stack
Implementing Zenlytic has had an impact across the entire Branch organization. See the hours saved across departments by various use cases below.
Sales Transformation
- Unified Data Insights: Sales teams gained access to comprehensive data beyond Shopify, enabling them to analyze cart combinations, marketing channels, and delivery times.
- Enhanced Decision-Making: Consolidation of data from four Shopify stores into a single platform facilitated better strategic decisions.
Operational Efficiency
- Streamlined Processes: Integration of ERP and Shopify data simplified the management of unresolved orders, reducing manual spreadsheet reporting efforts.
- Time Savings: Operations saved 2-3 hours weekly by automating previously manual processes.
Customer Success Improvements
- Efficient Tracking: Improved capabilities to monitor customer issues and understand fulfillment rates leading to improved delivery times and customer satisfaction.
- Increased Productivity: Customer Success saved hours weekly by automating these tasks.
Marketing Optimization
- Self-Service Analytics: Marketing was able to replace another piece of specialized software as Zenlytic empowered the marketing team to access and analyze data independently.
- Enhanced Agility: Marketing decisions became more data-driven and responsive to real-time insights.
Operational Impact
Zenlytic has transformed daily operations at Branch Furniture. Dana Williams highlighted a recent incident where identifying if an issue reported to her was recurring or just a one time problem took minutes with Zenlytic, compared to over an hour previously. This efficiency boost underscores the tool’s significant impact on operational workflows.
Using Zenlytic at Branch Furniture has given every department a way to easily analyze data and make decisions faster. The self-service capabilities and seamless data integration have empowered teams across the organization, driving efficiency and enabling swift, informed decision-making. This case study highlights how Zenlytic can be a game-changer for businesses looking to harness the power of their data.
