How Branch Furniture Transformed Data Chaos into Clarity with Zenlytic

The Problem: Data Chaos Across Nine Systems

When Dana Williams joined Branch Furniture as Senior Information Systems Manager, she was handed a fragmented data environment. The company’s operations were spread across nine disparate systems, including four separate Shopify instances for e-commerce.

This setup created major challenges:

• No single source of truth across the business
• Manual spreadsheet reporting that ate up valuable time
• Siloed data that slowed decision-making
• Difficulty scaling as the business grew
  
  

In short, Branch had invested in technology but couldn’t unlock its full potential without a smarter analytics solution.

Searching for the Right Tool

Branch Furniture recognized the need to consolidate its data and empower their teams with better insights. They began evaluating leading BI platforms, including Tableau, Looker, and PowerBI.

But while these tools could visualize data, they failed to deliver true self-service analytics. Non-technical employees would still need support from the data team for ad-hoc analysis, creating the same bottlenecks they were trying to eliminate.

That’s when Zenlytic stood out.

Why Branch Chose Zenlytic

Unlike traditional BI tools, Zenlytic offers Zoë — the AI data analyst for all. This is the future of Intelligent Analytics.

With Zoë, every employee at Branch Furniture could ask questions in plain English and get accurate, governed answers directly from their data models. This self-service capability eliminated the back-and-forth between business users and data teams while ensuring trust in every answer.

The Zenlytic Difference:

• AI-driven self-service: Empowered non-technical users to run their own analysis instantly
• Trustworthy governance: Direct connections to Google BigQuery ensured no “hallucinated” answers
  Ease of adoption: The intuitive experience resonated across sales, marketing, operations, and customer success

Branch’s Modern Data Stack

With Dana’s leadership, Branch centralized its data environment and layered Zenlytic on top:

• Data Warehouse: Google BigQuery
• E-commerce: Shopify (consolidated from four stores)
  
• ERP: Integrated for streamlined order + fulfillment reporting
• AI BI Layer: Zenlytic with Zoë

This stack gave Branch a centralized source of truth and the AI intelligence layer needed to unlock it for the entire business.

Benefits Across the Organization

The impact of Zenlytic was felt immediately across every department:

• Sales: Unified Shopify data with marketing and fulfillment insights → better cart analysis, channel performance, and delivery optimization
• Operations: Automated ERP + Shopify reporting → 2–3 hours saved weekly on manual processes
• Customer Success: Real-time tracking of fulfillment rates + customer issues → hours saved weekly and faster delivery times
  
  
• Marketing: Self-service analytics replaced a specialized tool → more agility, real-time data-driven decisions

Operational Impact

Beyond time savings, Zenlytic fundamentally changed how Branch Furniture operates.

• Issue resolution time: Cut from 1+ hour → minutes
• Every department empowered: Self-serve analytics became the standard
• Cultural shift: Data-driven decision-making is now embedded in Branch’s DNA

As Dana Williams highlighted, tasks that once took over an hour are now completed in minutes — a game-changer for both efficiency and employee productivity.

The Bigger Picture: Why This Matters

Branch Furniture’s story is more than just an efficiency play. It’s proof of how AI-powered business intelligence can transform a company’s relationship with data:

• Unlocking ROI from the modern data stack
• Reducing reliance on data teams for every request
• Empowering business leaders to act quickly and confidently
• In industries where agility is everything, this kind of transformation gives companies a real competitive advantage.

Conclusion: One AI Data Analyst Can Transform an Entire Business

Branch Furniture turned data chaos into clarity with Zenlytic. By consolidating their systems, empowering teams with self-service, and cutting time wasted on manual reporting, they’ve set themselves up for faster growth and smarter decisions.

Zenlytic didn’t just give Branch Furniture better reports — it gave them a whole new way of working with data.

‍

Interested in learning more? Download our Case Study here or book a demo today.