Company Overview:
Hotels By Day is a dynamic company focused on providing flexible hotel booking options for customers. With a team of 23 dedicated professionals, they aim to overcome challenges related to visibility, transparency, pattern understanding, and unlocking new insights through data analysis. They also seek to enhance their email marketing strategies and achieve better segmentation for targeted marketing activities.
Overview:
Hotels By Day had been utilizing Google Analytics and manual data computation to address their business intelligence challenges. This approach involved downloading CSV files and performing data analysis internally, often seeking assistance from a part-time data analyst. However, the lack of a comprehensive dashboard hindered their decision-making capabilities.
Background:
Before implementing Zenlytic, Hotels By Day relied on labor-intensive processes, such as manually computing data and limited reliance on Google Analytics. Their lack of a centralized dashboard prevented them from accessing real-time insights, inhibiting their ability to make data-driven decisions effectively.
Challenges:
Hotels By Day faced several challenges, including limited access to desired data insights, suboptimal segmentation, and difficulty in understanding business patterns. Additionally, information overload resulted in analysis paralysis, as their small team struggled to digest the vast amount of data provided by traditional methods.
Previous Methods:
Hotels By Day primarily relied on Google Analytics and performed data computations manually. They engaged a part-time data analyst to extract relevant insights based on specific queries. However, the absence of a comprehensive dashboard restricted their ability to obtain timely and actionable information.
Solutions:
The adoption of Zenlytic revolutionized Hotels By Day's data accessibility and insights. The comprehensive dashboards provided an instant overview of critical data, enabling them to make informed decisions efficiently. By leveraging Zenlytic, they successfully formed location-specific strategies, such as targeting markets in India, Dubai, and Italy, which resulted in positive outcomes. However, the challenge of digesting the abundance of information within a small team remained, necessitating a streamlined approach.
Benefits:
Zenlytic delivered numerous benefits to Hotels By Day. They now have instant access to comprehensive dashboards, empowering them to monitor major key performance indicators (KPIs) and uncover new insights. The ability to explore data in real-time has led to improved segmentation, enhanced understanding of business patterns, and optimized marketing strategies. The geolocation-based variations have proven successful, maximizing their efforts in specific regions.
Why Zenlytic:
Hotels By Day's decision to adopt Zenlytic was based on an interaction with Ryan, one of the founders. The strong rapport and trust built through interactions, made Zenlytic an enticing opportunity. They recognized the potential of the platform and decided to invest in its capabilities.
Conclusion:
Hotels By Day plans to leverage Zenlytic on a weekly basis, using the comprehensive dashboards to monitor major KPIs. With a diligent team of three, they aim to take small but impactful actions, aligning with their goal of continual progress. While challenges such as the learning curve and information overload persist, Hotels By Day acknowledges the power and potential of Zenlytic. Although time constraints remain a hurdle, the overall user experience and valuable insights gained make Zenlytic a crucial tool in their business intelligence toolkit. As they continue to refine their querying process, Hotels By Day believes that Zenlytic will play a pivotal role in achieving their business objectives and maintaining a competitive edge in the market.
