Zenlytic Helps KOIO Achieve Data-Driven Success
"It's just so nice to log in any time of day and have up to the day accurate data. It's been a fun surprise for me just to have a better view into how our product has been selling. And like, men, women, by style, by size, by specific product, that's been a nice unlock for us through Zenlytic."
Overview:
In this case study, we will look at how a KOIO was able to overcome data challenges using Zenlytic. The challenges they were facing included creating a reliable source of truth, ensuring data accuracy and confidence, compiling core data, and establishing the highest level of confidence in the compiled data. We will analyze the previous methods used to solve these challenges and how Zenlytic improved the process. We will also look at the main benefits of using Zenlytic and why the small startup chose it over other options.
Background:
The KOIO faced several challenges from a data perspective. They were using a super manual process that involved manually downloading data, re-uploading and filtering data, and repeating the process for each data update. This made the process longer and more complex, adding to the challenges of compiling core data, especially sales data. KOIO needed a solution that could help them overcome these challenges.
Challenges:
The challenges faced by KOIO were related to creating a reliable source of truth, ensuring data accuracy and confidence, compiling core data, and establishing the highest level of confidence in the compiled data. They needed a solution that could simplify the process, making it faster and more efficient.
Previous Methods:
The KOIO was using a super manual process that involved downloading data, re-uploading and filtering data, and repeating the process for each data update. This made the process longer and more complex, adding to the challenges of compiling core data, especially sales data. Changes to reporting or new sales channels/products added to the complexity of the process.
Solution:
The KOIO found the solution they needed with Zenlytic. Zenlytic provided easy access to data with a single click, making it easier to filter and build dashboards. The continuous improvements to the product made it easier to filter and build dashboards, allowing faster iterations and improvements happening in real-time. With Zenlytic, there was no need to build dashboards anymore, as all data was readily available. Access to up-to-date accurate data was available anytime of the day, providing a reliable source of truth with high confidence.
Benefits:
The main benefits of using Zenlytic included easy access to dashboards for sales and product numbers, a better point of view of product sales month over month or year over year, identifying trends for marketing decisions, quicker turnaround period for understanding which products are selling better in the market, and a detailed view of sales by gender, style, size, and specific product.
Why Zenlytic:
KOIO chose Zenlytic over other options such as Looker and Segment. Zenlytic seemed like a cost-efficient solution that understood what they wanted to accomplish with their data and provided great value at a fantastic price. Zenlytic provided excellent customer service and handholding, unlike other options that were too big for their small startup.
Conclusion:
Zenlytic helped a KOIO overcome data challenges and achieve data-driven success. The previous methods of solving data challenges were super manual and made the process longer and more complex. Zenlytic provided an easy-to-use solution that simplified the process, making it faster and more efficient. The main benefits of using Zenlytic included easy access to dashboards, a better point of view of product sales, identifying trends for marketing decisions, quicker turnaround periods, and detailed views of sales by gender, style, size, and specific product. The small startup chose Zenlytic over other
