Introducing Citations:
Data you can trust

Your AI data analyst just told you: “Retention is down 12%.”

But how do you know if that’s true? Can you trust AI answers without citations?

Introducing Citations

Most AI chatbots generate numbers fast but without trust, they’re useless. Zoë, the AI data analyst from Zenlytic, changes that with Citations.

Every metric and summary Zoë produces is backed by real data sources, giving teams full transparency, explainability, and confidence in every insight.

Finally, an AI you can trust.

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The Flexibility of SQL Meets the Trust of a Semantic Model, Learn about The Clarity Engine

We recently introduced the Clarity Engine, a new foundation for intelligent analytics that combines the flexibility and depth of SQL with the explainability and governance of a semantic model.

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Features

Trust Every Number

Make decisions with confidence, knowing exactly where each metric and calculation comes from. No more second-guessing if that 12% retention drop is accurate.

Verify in Seconds, Not Hours

Check Zoë’s work effortlessly with transparent source references. Instead of working through a 500-line SQL statement, take a quick scan of clear citations

Share with Confidence

Present AI-generated insights to other stakeholders, knowing you can back up every claim. Citations provide the evidence to support recommendations and drive action.

Intuitive BI that your team will actually use

BI tools have always been built for technical users, making them inaccessible for the rest of your team. Zenlytic is metrics-native, making it self-service for normal people too. Powerful for them, easy for you. 

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Reduce quick data pulls by 57% 

With fast, configurable follow up questions, say goodbye to pulling lists of emails.

A complete self-serve toolkit

Your end users can ask Zöe in natural language, visualize data, and schedule dashboards.

Slack, email and more 

Talk to Zenlytic in Slack, email, and discord, or explore visuals in the Zenlytic dashboard.

Embedded spreadsheet calculations

Table calculations that are so easy, your team will use them like spreadsheets.

Smarter semantic data modeling - a cognitive layer

Self-serve fails because the data models haven’t been smart enough yet. Our powerful cognitive layer is a data model that ensures end-users can explore data without having to understand the warehouse. Zenlytic is DRYer, simpler to build, and easier to maintain than LookML.

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Metrics to SQL

Our engine can dynamically join tables, merge results, and unify dates to produce consistent SQL.

DRY and easy to write

Join tables once (no more overlapping ‘Explores’) to reduce bloat and make your data modeling easier.

Built for dbt

Integrate fully with dbt. Don’t use dbt? No problem. Everything works with our built-in data model.

100% consistency

No more reconciling numbers.  Define metrics once and make them available to the whole team.

Enterprise-grade infrastructure

Zenlytic is an enterprise-grade BI tool that supports your entire organization. Here’s what you need to know about our security, speed, and capabilities. 

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Fast

Configurable caching reduces warehouse load, saves you money, and runs your queries faster.

Secure and private

Zenlytic runs monolithically behind 256-bit AES encryption and never stores any of your data.

Row- and column-level access permissions 

Easily ensure the right people have the access to the right data.

Inline data model editor

Never leave Zenlytic for the fastest possible build-execute cycle.

Trusted by Data-Driven Teams

"We spent significant time searching for a solution that could unlock intelligent insights from our data. Plenty of tools told us about our sales last week, and none could solve real-world problems like the impact of tariffs on product costs. Zenlytic did it. Now, hundreds of leaders have an on-call AI data analyst."

Matt Griffiths
Chief Technology Officer

"BI adoption always stalls because tools are built for data people. Zenlytic is different. It lets my marketing and ops teams ask data questions in the way they actually think. Before, they had to rely on analysts. Now, they just ask."

Tyler Knapp
SVP Tech Strategy & Analytics

"Having Zoe has been such a huge help. I can type what I need without worrying about that usual learning curve that comes with data tools. Honestly, I start about 80% of my queries with Zoe now."

Kelly Murphy
VP, Direct to Consumer & Amazon

“Before Zoë, understanding forecast changes took hours or days and multiple tools. Now demand planners can see what changed, when, and why all in one place.”

Director of Demand Planning Analytics

"Zoë doesn’t just give answers, it walks you through the logic. It caught a gap between our forecasts and actual demand that could’ve cost us $15K a month, and helped us fix it before we went out of stock."

Director of Analytics
$1B+ Retail Company

"We needed a solution that let senior business leaders ask complex, data-driven questions without requiring SQL knowledge or report-building skills. After evaluating several GenAI tools, only Zenlytic fully harnessed AI to deliver meaningful, business-ready insights."

Josh Horton
Director of Data, Analytics & AI

See Citations in Action